Kim Michelle Lee
Hi there,
I’m Kim. I’m an AI creative for founders and brand teams, working across brand imagery, video and interactive builds. This is where I share what I’m making: client projects, independent concepts and experiments that test what’s possible.
My background spans 15 years in media and marketing, including Meta, The New York Times and Dow Jones / The Wall Street Journal. I also hold a Master’s in Creative Advertising (Art Direction) with Distinction from QUT. I bring that mix of marketing experience and creative judgement into the work, from the first idea to the finished piece.
Through REKODE, I work directly with founders and alongside creative teams. My practice spans websites, marketing materials and brand imagery, with video, interactive experiences and workflows growing out of the same curiosity: taking an idea and making it work.
Here's a look at what I've been building lately…
Sep 2026A portrait that follows your cursor — a playful portrait built with FLORA, Codex and Framer. Connecting AI tools, writing interaction logic, and shipping an accessible web component.
Sep 2026adidas – movement in maroon — an independent tennis campaign concept. Five images and a short film, shaped through 63 AI iterations chasing fabric, skin and motion that feel real.
Sep 2026From mockup to roadside — 31 metres of site hoarding for a property developer, designed to exact dimensions and brought to life on site.
Jun 2026ASOS flipbook — exploring the creative concept of a flip book brought to life through animation, one character, sourced outfits, animated in Seedance.
May 202639BC — a beauty brand imagined entirely through image generation, product, character, and lifestyle, with zero physical shoots.
Apr 2026Static to interactive — an interactive CGI explorer for a new-build development. Click through the home features, rather than scroll past a static image.
Mar 2026Blueprints to a lifestyle brand — complete brand and digital presence for a property development, built solo instead of pulled together by multiple freelancers.
Dec 2025Self-built to business-ready — rebuilt a property business's brand, copy, and website in three weeks.
Sep 2025Rekode — launched a one-person studio, focused on AI acceleration to deliver websites and content.
Sep 2025The information was there. Finding it wasn't. — turned scattered school PDFs and Excel exports into a mobile web app parents actually use on the school run.
Aug 2025Fixing the feedback loop — an AI agent trained to think like a senior stakeholder, catching the simple stuff early so meetings are spent on the feedback that actually matters.
May 2025An hour of research, in minutes — a sales copilot that turns a company URL and LinkedIn profile into a full pre-call report.
Nov 2023Cyborg girl — my first exploration into AI imagery, later brought to life in motion.